Commitment with Nutrition
NUTRIMOVIL Nestlé Dominicana launched the Nutrimovil Project, a social arm that extends to promote a healthy lifestyle and educate Dominican people about the importance of a balanced nutrition. This work is part of the corporate vision of our Company, supported by the three pillars of Nutrition, Health and Wellness.
Through this mobile project we provide free nutritional consultations to different neighborhoods in the capital and other cities in the country, educating on healthy lifestyles, providing evaluation and nutritional counseling to thousands of medium and low-income Dominicans, focusing in the 5 steps that are part of the campaign “Take a High Five for Life”:
1. Eat healthy 2. Control your portions 3. Be active 4. Check health 5. Be happy
This initiative has enabled Nestlé to better understand the eating habits, beliefs and nutritional needs of Dominican consumers, improving their quality of life.
LITTLE MAGGI SCHOOL
On February 1991 Little Maggi School was launched in the Dominican Republic, aimed at children between 7 – 13 years old. The main objective of the school is to give children their first nutrition and culinary experience, as well as teach them about good eating habits in an enjoyable way.
Around 40 children visit the school every day, from Monday to Friday, for a total of 6,000 per year. They are invited through their school or Summer Camp and attend with their teachers with the previous authorization of the parents.
The program has for main stages:
Since the launch, over 102.000 have benefited from Little Maggi School courses, which prove that nutrition can be fun and that a healthy diet may be simple. Little MAGGI School is a unique experience that leaves positive memories in children! It is the first step in the creation of a link between the brand and these future consumers. This activity is also in line with our corporate proposal, Good Food, Good Life, and our ambition of becoming the leading company in Nutrition, Health and Wellness, improving the quality of life of our consumers through good nutrition.